Duke Liddell FAITH story
Growing up in East St. Louis, or what I like to call a “real environment” with “real people” inspired me to be a positive standard bearer for my city. The brand I later created not only became a representation of the greatness of the people of East St. Louis but an inspiration to others outside the community. The brand that I was destined to manifest in the world carried with it a vision of empowerment and positivity relatable to people across the globe.
This brand became a clothing line called RealPeople and it was established in 2017. All I had to start this business was a heat press and a silhouette cutter in my basement! Even though I worked the strenuous job of being a case aid for teenagers and young adults, I started making and selling t-shirts, to my co-workers.
I worked as a case aid for 6 years but I felt like the brand I created was an escape plan given to me straight from God. I felt like He told me to, “take a leap of FAITH, let go of any and everything, and I got you!”
In August of 2018, I took God’s escape route for me. I took a risk, quit my job, and went full-time with RealPeople. I never felt like I couldn’t do what I perceived would become my life’s work. I just kept working the plan. I stayed on “YouTube University” every day and night learning, picking up new strategies for making my clothing, and learning to be okay with committing myself to this vision for the long haul.
Following the path of starting my business attracted so much support. It seemed like everywhere I looked, I saw a RealPeople sweater, hoodie, or pair of joggers. This momentum gave me even more motive to push the brand and keep moving by FAITH. It’s 2022 and RealPeople has been worn by professional athletes, actresses, actors, and artists all over the world. The success I see now is because of my FAITH. This is just the beginning!